There are many different SEO techniques you can implement to boost your ranking. Some of the more common ones are: upgrading existing content, building out topic clusters, removing underperforming content, and fixing keyword cannibalization issues. Read on to discover which of these tactics will boost your site the most. Here are 10 of the most common ones. And, of course, you can always experiment to find which ones work best for your site.
Upgrade Existing Content
If you’re looking for quick wins, you can upgrade your existing content with advanced SEO techniques. It saves time and money, and can even lead to quick wins. If you don’t know where to start, various organizations offer expert SEO services. Here are some of the most common methods for upgrading existing content:
Build Out Topic Clusters
To optimize your website for more specific keywords, use topic clusters to organize your content. Topic clusters are a great way to enhance the user experience of your website and give your audience the answers they need without having to leave your site. To begin building topic clusters, select the core topic and input it into a keyword planner, such as Zutrix. This tool will generate ideas for content based on the core topic, as well as related keywords and topics. If you want to generate content ideas, try using tools such as AnswerThePublic and Zutrix. http://onlineboxing.net/jforum/user/profile/109556.page
Once you have defined your topic clusters, you can start creating internal linking structures around them. You can create these structures using various on-page elements, such as topic/category tags, call-to-action buttons, and inline text links. This will help you rank for more competitive keywords while building topical authority. Once you have the topic clusters set up, you can start adding links to them and incorporating them into your site.
Remove Underperforming Content
To get the most out of your content, you should keep it fresh and relevant to your audience. Content that does not draw traffic should be scrapped. If your content is old, outdated, and not relevant to your audience, it will have a negative impact on your site and domain authority. Fresh content can be left as is, while underperforming content should be marked for minor updates. Improve the quality and engagement level of underperforming content.
Once you’ve identified what content is underperforming, you can either remove it completely or revive it with strategic planning. If you want to take your SEO to the next level, you can consider consolidating your underperforming content into a single piece or adding it to a piece that is doing well. In some cases, content that isn’t performing well can be repurposed as outreach material or to get more exposure on other sites.
Find and Fix Keyword Cannibalization Issues
If your website has more than one page for a given keyword, you’re likely experiencing the problem of keyword cannibalization. Keyword cannibalization occurs when one page’s ranking is affected by another page’s keyword, thus interfering with its potential. There are several ways to fix keyword cannibalization. In this article, we’ll explain two of them. backlinkboss.com
One way to identify and fix keyword cannibalization issues is to run a content audit of your website. The analysis will highlight any pages that have similar content. These pages are likely targeting multiple long-tail keywords, and combining them could produce more gain for your site. For a better result, use the Site Explorer tool from Ahrefs to identify the problem pages. You can use this tool to quickly and easily determine the cause of keyword cannibalization.
Another solution to keyword cannibalization is to consolidate pages. You can consolidate pages by redirecting them to one central location. In addition to improving the performance of the site, this strategy will consolidate internal links and backlinks on your site. By fixing keyword cannibalization, you can boost your website’s rankings. So, get ready to make some changes to your website today!
Master Internal Linking
The mastery of internal linking is essential to the success of your SEO strategy. Linking to your most important pages is an effective way to guide visitors to the content you want them to see. But internal linking must be done wisely, as using excessive keywords can hurt your ranking. Instead, keep in mind these three tips to master internal linking for advanced SEO techniques. We’ve listed them below to make your internal linking strategy a success.
The value of internal links is passed on by the websites they link to. The more links pointing to your post, the more valuable it is to Google. The more valuable your links are, the higher your page’s ranking in the search engines will be. Internal linking strategies involve several factors and are dependent on your website’s goal. In short, a well-crafted internal linking strategy can improve your site’s search engine ranking potential.
Optimize For Featured Snippets
If you want your content to show up in the featured snippet, make sure your article includes internal links that lead the reader to more information. The featured snippet takes up 50% of a mobile screen, so it should be readable and easy to navigate. Google also wants your content to load quickly and be secure. However, most websites are outdated and not optimized for featured snippets.
Structured images and tables are great ways to earn featured snippets. When written properly, these elements will improve your site’s position zero in the search results. This way, your potential customers will see the right information when they type in their query. Make sure your content is organized in clear blocks and structured properly to appeal to search engines. Listed below are a few SEO tips to help you improve your site’s position on Google.
Use bolding on important points in paragraphs. This will make it easier for Google to interpret your content. It will also help if your target keyword is included. This will increase your chances of appearing in the featured snippet if you have a short answer to a query. Use bolding in your heading tag to make sure your content will be a part of the featured snippet.
Fix Linked 404s
If your website is experiencing a high number of 404 errors, you may want to use some advanced SEO techniques to fix the errors. First, you should monitor these errors. In Google Webmaster Tools, you can see which websites link to your 404 URL. This information is presented through graphs. It is important to note, however, that this information is provided by Google’s crawlers, and you cannot rely on this information for reporting or page views.
To check for 404 errors on your website, run your sitemap on the major search engines. If you see a page that is not being indexed by the search engines, you can relaunch the page and try again. Using an advanced SEO tool such as SEMRush can be beneficial in fixing errors. It will help you export the list of backlinks pointing to your domain. After this, you can redirect these pages.
Steal Links that Point to Competitor’s 404s
How do you steal links that point to your competitor’s 404s? By sending them an email letting them know your content is better than theirs, they will change their link to yours and link back to you. The more valuable your content is, the more likely your competitor will change their link back to yours. This method is known as outreach.
Although you can build great links by looting competitor backlinks, you’re unlikely to ever outrank your competitors. Ideally, you can get twenty to thirty percent of your competitor’s links. Even then, it won’t be enough to outrank them. You’ll need to have more than that to outrank them. This strategy doesn’t work because it’s not sustainable.